Tuesday Trends
What’s Next for food
3-Part Series on Nostalgia and its Impact on Food and Restaurants.
Hi all, here’s your Tuesday trend news!
Part 1 – How Local Food Producers and Restaurants can leverage the “Nostalgia” macrotrend that big brands are paying for.
The idea of eating an adult happy meal from McD’s or even Nacho Fries from Taco Bell makes my stomach really start to turn. But it doesn’t matter what I think. In 2023 both MickyD’s and TB brought back these “nostalgic” dishes and as a result, the weekly visit data showed foot traffic and loyalty visits spiked. The data doesn’t lie.
Chris Carr
Founder & CEO, Village & Launch Mechanic
What that means is local food producers, restaurants and all of the creative folks in this industry can leverage this macro big-brand trend and bring back more (if you’re not doing this yet!) or first-time “nostalgic” dishes locally.
Now I wasn’t born in the early 1900’s (although sometimes it feels like it), but I LOVE the 20’s. You know the Bees Knees drinks, the flappers and wide ties, the music. So when I visited the Aldworth Inn in Harrisville, NH, I was in my element. There were a few twists on the classic cocktails but they knocked my socks off, which was the point in 1923 and remains a legitimate goal in 2023, 100 years later.
What’s the other appeal? Packaging, look, feel. Nostalgic products create an opportunity for local producers to examine packaging and display! What are the unique ways in which we can display and attract customers to our nostalgic menus and food items?
We don’t all own a speakeasy. But if we bring back or introduce an element in our menu that is nostalgic, we will see a spike. As long as we promote it. And of course, it has to be good.
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