Hot Hashtag Tips
Tips to Up Your Hashtag Game
Greetings!
Ever wondered who invented the hashtag? The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that “they were born of the internet, and owned by no one”.
His post went like this: How do you feel about using # (pound) for groups. As in #barcamp [msg]? The rest is history.
Why do I know this? Because I listened in on “Hot Hashtags” today at noon. I was convinced I was the last person on earth that doesn’t know much about hashtags. I was relieved to find 48 other people on the call. Boma Cheetham West was the Instructor and she did a brilliant job getting us all up to speed.
Chris Carr
Founder & CEO, Launch Mechanic’s Village
Want the Cliff Notes? Here you go…
Research Hashtags
Learn how to research hashtags. Yes, this is a thing. Go to All Hashtags.
Be Your Customer. Sort of.
In general when you are creating a hashtag, put yourself in the shoes of your customer. Not what you’re looking for, what are they looking for. Type in those words.
Lots of Hashtags are OK
Yes, you can still use 30 hashtags for Instagram. Seriously.
Location.Location.Location
Don’t forget to include #location. This actually is very effective.
Be Strategic
Don’t use random hashtags. You need a strategy – ie – what’s your goal? Educate, Engage, Brand,…
If you’re a LinkedIn user, you can actually click on the hashtag in LI and it will tell you how many people are using it. I haven’t tried this yet. Standby.
If you’re creating reels on FB or anywhere for that matter, use broader hashtags.
Inside Scoop
If you’re looking for hashtags in LI, just search in Google under “#generator for LI” and see what comes up.
TikTok
TikTok (oh no) – believe it or not you have 3 seconds to get interest. Boma says sound is critical. Otherwise you’re done.
Graphic. Caption. Hashtags.
Finally…drumroll…..how important are hashtags overall? What are the most important tools in social media, in order? Boma says ONE — your graphic TWO — your caption and THREE – your hashtags.
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Btw, here are the Village’s go-to hashtags: #instagramreels #hashtags #villagebylaunchmechanic #smallbusiness #newhampshire #massachusetts #vermont #maine #help #stopme #madness
